AMBITION LIVES HERE

Embracing Evolution: Our New Branding and Website

At The Mill, we're dedicated to fostering ambition and driving action. As we continue to grow and evolve, it became clear that our brand and online presence needed to reflect our dynamic identity and mission more accurately. We're thrilled to unveil our updated branding and website, which we believe embody the bold, energetic spirit of our organization.

What's New?

1. A Fresh Brand Experience

Our new branding is designed to evoke a sense of action and boldness. We wanted our identity to be as dynamic and inspiring as the entrepreneurs and innovators we support. This updated brand experience is more than just a new logo or color scheme; it centers our communication around our mission and represents our commitment to fostering an environment where ambition thrives.

2. Seamless Online Experience

We've revamped dimensionmill.org along with all our program websites to provide a seamless and cohesive experience. Navigating our resources, events, and programs is now easier than ever, reflecting our goal of supporting our community with streamlined access to everything we offer. Keep an eye out for our soon-to-be-launched startup resource hub, which will further enhance the support we provide to entrepreneurs.

3. A New Mission Statement

Our new mission statement, "The Mill builds and nurtures Bloomington's startup ecosystem," captures the true essence of why we exist. It’s a clear and powerful declaration of our purpose, and it has reinvigorated our team as we develop and refine programs to support this mission. We're here to cultivate a thriving startup ecosystem in Bloomington, and this mission statement will guide us as we continue to grow and adapt.

Ambition Lives Here

Our new tagline, "Ambition lives here," is more than a slogan—it's a reflection of our core values and aspirations. We aim to live boldly, inspire action, and build a community that supports one another and the broader startup ecosystem. Whether you're an entrepreneur, innovator, or coworker, we want you to feel the vibrant energy that defines The Mill.

As we move forward with our new branding and mission, we're excited about the future. We believe these changes will not only better represent who we are but also enhance our ability to inspire and support our community. Thank you for being a part of this journey with us. Together, we'll continue to build a brighter, more ambitious future for The Mill and for Bloomington.

Stay tuned for more updates and join us in embracing this new chapter!

The Mill Team