Contrary to popular belief, you don’t need hundreds of thousands of dollars to become an angel investor.
If you wait for the typical business cycles to gather enough capital to grow a tech business, you won’t be able to grow it fast enough. Your technology will become obsolete before you can optimize it and build a customer base.
Indiana’s biggest pitch competition! The winner of Crossroads Pitch takes home $5K and slots to pitch at two other competitions for a potential $100K in additional funding.
You have to continue to engage with those customers and your trusted partners to iterate your product, even when you’re in the market. Because just because you found a fit today, it doesn’t mean tomorrow some kid in Palo Alto hasn’t come up with something that’s even better than what you’ve got, and he’s already knocking on the door of your customers.
You don’t get product-market fit without starting with really understanding the problems–understanding not just, “Is it a problem?” but, “Is it a problem they are focused on solving today?” We call it product-market fit, but it really should be problem-product fit.
Hear from Jane Martin, a retired venture capitalist and former Board Chair for The Mill, about finding product-market fit that adds tech to “sleepy” markets.