Like a Glove Podcast, Episode 5: Niche of a Niche of a Niche with Jennie Moser

It was just organic. That’s what made sense to me to say, “Oh, these two people are great. They are going to be working together,” or, “I know they’re running in the same circles,” but when you think about the number of touch points where you can lose someone from a unique website to another unique website, it makes sense that these people haven’t brushed digital elbows, I guess, in that way because you can do the weird, follow them on social media but not really know them, or send a message, or you can enter their unique URL, go through the formal process of submitting a message to their contact form not knowing if it’s going to them or their agent or somebody else. So it’s just a trickier. […]

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